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Future of Property

Why we became the world’s first property platform to show air quality data

This week, we released a comprehensive update to the SearchSmartly platform. Amongst the many improvements that we’re very excited about, one is particularly important to us.

Our mission at SearchSmartly is to empower our users to find the best homes for their unique needs. Transparency through data, technology, and trust is how we deliver on that promise. We know that in the stress and time that property search consumes, it’s easy to miss out on things that do matter. Which brings us to air quality.

In the UK alone, 34,000 people die prematurely because of air pollution. It’s one of the greatest – yet most silent – threats to our society. This problem is particularly grave in metropolitan areas like London, our home city. Secular trends will only make this issue worse: according to the UN, a further 13% of the world’s population will migrate into cities by 2050. It doesn’t take much to recognise that this will result in more congestion, illness and death.

The path ahead

There is light at the end of the tunnel. COVID-19 provides us with a generational opportunity to embrace a modal shift towards active travel. Our own user data shows a 77% increase in willingness for Londoners to cycle to work. Cities are doing more to ban cars from the centre of cities. There is progress. But it isn’t enough. More transparency is needed to empower people to make holistic decisions for a better, healthier life. Knowing the air you and your family breathe around your home is an important step in this journey.

We are proud to be the first property search platform that not only leads with the user’s lifestyle needs in mind, but also their complete wellbeing. With the inclusion of air pollution data in our search results, we continue in our efforts to help our users to find the right place to call home.

This is one step. There’s still a long way to go!

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